E-Commerce: Building Resilience in a Downturn
Senior Industry Leaders Will Share Their Insights
As the economy enters a recession predicted to last until next year and beyond, the online consumer boom is slowing down, and disposable income is being squeezed in the face of rising inflation, energy prices and the cost-of-living crisis. Digital spending patterns and consumer behaviour are changing again, and enterprises need to adapt once more. But how successfully are they doing so, and what steps are they taking to bolster their e-commerce businesses?
This 50-minute webinar, organised by FT Live in partnership with PayPal, addressed these issues and more, sharing experiences from major enterprises across different consumer-driven sectors, who are all tackling the challenges of meeting changing customer needs in the tough economic climate.
World-Class Business Leaders and Speakers
Sales and e-commerce patterns
Discussing sales and e-commerce patterns over the festive season: were there any unexpected changes?
Consumer trends
How could the downturn impact spending habits and lifestyle choices? What could this mean for online retail?
Enterprise response
How are enterprises responding? What plans are in place to improve the bottom line?
Transformation
Can a downturn create an opportunity for transformation? Which new areas are enterprises looking to invest in?
Economic challenges
What do consumers want from retailers in challenging economic times? How important is trust, and how are enterprises working to build customer value and loyalty?
Looking ahead
How does the longer term future look for e-commerce, and how can enterprises and payment providers be preparing?
We’re Here To Help
© Financial Times Live
FT Live and its journalism are subject to a self-regulation regime under the FT Editorial Code of Practice