From early 2020, e-commerce and digital payments saw a boom during global lockdowns. Consumer demand skyrocketed, as even the slowest adopters quickly learnt to become tech savvy, and enterprises scrambled to future-proof their businesses in this new trading environment.  At the same time, investors flocked to companies they believed could benefit from a shift toward digitalisation.   

Today, the market presents us with a different story.  As the economy enters a recession predicted to last until next year and beyond, the online consumer boom is slowing down, and disposable income is being squeezed in the face of rising inflation, energy prices and the cost-of-living crisis.  Digital spending patterns and consumer behaviour are changing again, and enterprises need to adapt once more.  But how successfully are they doing so, and what steps are they taking to bolster their e-commerce businesses?  

This 50-minute webinar, organised by FT Live in partnership with PayPal, will address these issues and more, sharing experiences from major enterprises across different consumer-driven sectors, who are all tackling the challenges of meeting changing customer needs in the tough economic climate.

Understand

The big picture, not just the individual strands of the business you work in

Connect

And build relationships with some of the biggest names in your industry

Discover

New approaches and strategies to help win market share

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